![]() ![]() With overall dimensions of 112.6×69.9×45.3mm and a body weight of 370g, the SIGMA fp is the world’s smallest and lightest interchangeable lens camera equipped with a full-frame sensor. It’s a new system camera that will overturn the paradigm of “digital cameras.” It’s a tool that gives the user the joy of a new camera life that they themselves are yet to discover. It’s a camera body that changes its shapes with great flexibility centered around the user. It was through this “pursuit of ideals,” the basic stance of SIGMA’s, that provided a basis for the creation of the SIGMA fp. To make this happen, we would have to pick and choose only the features and elements we needed for our purposes with absolutely no compromise, and use the latest technology available to raise the potential in image shooting and art creation. We wanted our new camera to have all of these all at once-no trade-offs, no either/or. We also strived for something that gives it “seamless shifts between shooting functions” that allow you to go from stills to videos and back with just one finger. Our goals were to combine the “smallest and lightest body possible” that you can take along with you wherever you go, to shoot whenever you want, with a “full-frame sensor” that makes it a perfect camera for serious occasions with without compromising on image quality, as well as to create something that is highly intuitive to use, is an “open and liberal system” that lets you to pair the camera with not only SIGMA lenses but also other lenses and accessories from other brands using a variety of attachments, and represents “ultimate versatility and scalability” that makes the camera adaptable to any scene and any need. Starting with this belief, we set ourselves to break down the inherent value and challenges of the cameras as we knew them, extrapolate only the most essential aspects, put them under scrutiny, and build a camera from scratch. What we need is a camera that can meet unrecognized needs of real photographers and filmmakers, namely a “digital camera capable of adapting to the one who shoots” in a true sense. Meanwhile, tools are not keeping up with the reality of “shooting” which keeps evolving. Also, it is becoming more and more common for one to have both a high-performance interchangeable lens camera and a smartphone camera, using them flexibly, without being strictly limited to one single purpose, for work or for fun. In the real world, barriers between different genres such as videos and stills are decreasing, while the standards for image quality and usability are increasing for every category of camera. But should they? That was the question we wanted to ask ourselves again. In a way, cameras can be a symbol that signifies one’s attributes, social class, and orientations. In each category, individual models are put in order according to their respective highly specialized purposes and grades, and from there users choose one that suits their style and level: still or video, beginner or advanced, business or pleasure, and so on. “ĭigital cameras” have thus become differentiated into different categories, within which they are becoming more optimized and advanced. As the growing need for more pixels and higher resolution pushes towards large format cameras, increasingly more cinema cameras are becoming both more high-performance and scalable. An open system that is highly customizable from a wide range of equipment. With the quantum improvement in image quality achieved through advanced technology, smartphones have now solidified their position as the go-to everyday camera. A sophisticated UI that is highly intuitive to use. Extremely portable and can go anywhere you go. Full-frame interchangeable lens cameras have it all. Possibilities for creating just the image you want with the highest quality.
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